Why should authors use social media? If you’re self-marketing, social media is a free way that you can advertise yourself and your books. There is also the potential to reach a large number of people, as there are more than one billion Facebook users and almost just as many Twitter users. However, what social media […]
My husband loves to watch a TV reality show called The Curse of Oak Island. Apparently people have been searching the tiny island in Nova Scotia for centuries in hopes of unearthing either buried treasure or the ark of the covenant. Rick and Marty Lagina are twenty-first-century explorers and hosts who frequently refer to their […]
Social Media will help brand your image: the problem for many is the lack of knowing what Social Media really is compared to what they think it is.
If you thought the hashtag (#) was just for Twitter, think again. Facebook is rolling out clickable search to make it easier for users to find information.
This is the first part of a series to focus on the strategy and concepts of using Social Media.
Marketing is not advertising or publicity. Marketing is simply creating awareness about you and your book – and it should start the day you start writing your book.
Author publicity is reaching out beyond the “Buy my Book” level. Master these 7 levels of connection and you’ll reach a far wider audience.