As a self-publishing author, we live for reviews of our work — good or bad. Reviews are meant to be an overall evaluation of the entire book: the formatting, content, offers, delivery. At times, we get reviews based on initial first reactions, and it is these reviews, especially the scathing, hurtful ones, that the author needs to learn to deal with.
Venturing into the self-publishing world can be confusing and frightening for many writers. With the sigma associated with self-publishing fading, the door is open wide for anyone to publish. Yet, few will be successful.