My husband loves to watch a TV reality show called The Curse of Oak Island. Apparently people have been searching the tiny island in Nova Scotia for centuries in hopes of unearthing either buried treasure or the ark of the covenant. Rick and Marty Lagina are twenty-first-century explorers and hosts who frequently refer to their […]
Why should authors use social media? If you’re self-marketing, social media is a free way that you can advertise yourself and your books. There is also the potential to reach a large number of people, as there are more than one billion Facebook users and almost just as many Twitter users. However, what social media […]
Writing for the Children’s Book Market Many online retailers offer attributes that narrow the age / grade range of your target audience and increase your books’ discoverability. Like movie ratings, this feature enables the publisher to to choose the appropriate age and grade target for their book. In turn the retailers include your book into […]
A publishing company in Argentina, Pequeño Editor, is producing a children’s book that, if planted, will grow into a tree. The acid-free paper used to make the children’s book is infused with seeds from the Jacaranda tree. All of the book, including the paper and glue, is biodegradable. When the book is buried in the dirt […]
Last year, Twitter introduced a “powerful creative ad unit called the Twitter Card — a new way for advertisers to easily surface website content within a Tweet and drive relevant traffic to any page of their site, such as their home page, product page, or an important blog post.” Early testing in April 2014 showed […]
As an Author Success Coach, I work with and daily chat online with hundreds of authors. Bar none, the most volatile topic is author marketing. We all have to do it no matter how we’re published. The problem isn’t marketing. It isn’t buyer hostility. It isn’t an inability to understand the techniques. The problem is […]
Social Media will help brand your image: the problem for many is the lack of knowing what Social Media really is compared to what they think it is.