Writing for the Children’s Book Market Many online retailers offer attributes that narrow the age / grade range of your target audience and increase your books’ discoverability. Like movie ratings, this feature enables the publisher to to choose the appropriate age and grade target for their book. In turn the retailers include your book into […]
A publishing company in Argentina, Pequeño Editor, is producing a children’s book that, if planted, will grow into a tree. The acid-free paper used to make the children’s book is infused with seeds from the Jacaranda tree. All of the book, including the paper and glue, is biodegradable. When the book is buried in the dirt […]
Last year, Twitter introduced a “powerful creative ad unit called the Twitter Card — a new way for advertisers to easily surface website content within a Tweet and drive relevant traffic to any page of their site, such as their home page, product page, or an important blog post.” Early testing in April 2014 showed […]
As an Author Success Coach, I work with and daily chat online with hundreds of authors. Bar none, the most volatile topic is author marketing. We all have to do it no matter how we’re published. The problem isn’t marketing. It isn’t buyer hostility. It isn’t an inability to understand the techniques. The problem is […]
Social Media will help brand your image: the problem for many is the lack of knowing what Social Media really is compared to what they think it is.
Living in the age of technology is an exciting adventure. Just watching the progress of computers alone is amazing. To think how far we’ve come in such a short amount of time, vastly increasing technological capabilities while at the same time making devices smaller and more portable. This has made it possible for thrilling breakthroughs […]
You’ve just finished writing your novel. You sigh proudly—I’m done. You may feel like a bear, blinking in the sunlight, as you emerge from the cave. Then you heard words like ‘advertising’ and ‘marketing plan’, and dread set in. What does that really mean and how do you get started? What is a marketing plan? […]