Simple Traffic Testing Methods
Every writer and author needs to develop and implement a strategic marketing plan and this includes traffic testing: finding what works and what doesn’t.
Read More» Posted by Suzanne Fyhrie Parrott | 0 commentsMay
17
May
03
Is Social Media to Blame for Your Poor Book Sales?
Social Media will help brand your image: the problem for many is the lack of knowing what Social Media really is compared to what they think it is.
Read More» Posted by Suzanne Fyhrie Parrott | 0 commentsNov
18
Using Author Central: pulling print and digital together
Author Central Marketing: There are many titles published in both Kindle and POD, but several do not show this critical detail on the Product Page. Because of this, you could be losing potential customers and sales.
Read More» Posted by Suzanne Fyhrie Parrott | 0 commentsOct
08
Why Email Newsletters are Still a Viable Marketing Tool for Authors
It is said it takes 7 to 10 exposures to your product before a customer purchases. For an author, reviews help with the decision making process but being exposed to you or your book starts to develop a recognition and, potentially, a brand making an opt-in newsletter an effective marketing tool.
Read More» Posted by Suzanne Fyhrie Parrott | 0 commentsOct
04
Building your Author Brand and Target Audience
The failure of many authors is not recognizing that their writing is a business. And the best way to establish your business is to build your personal brand by driving traffic to your online site through original content.
Read More» Posted by Suzanne Fyhrie Parrott | 0 commentsOct
01
Book Marketing One Day at a Time
Time is precious for self-publishing authors and the thought of marketing can quickly become overwhelming. Here’s 13 daily marketing tips.
Read More» Posted by Suzanne Fyhrie Parrott | 0 commentsOct
01
Author SEO: Keyword Mapping
How can an author compete with the hundreds of thousands of other books on the market? SEO or search engine optimization. Keywords, tags and more…
Read More» Posted by Suzanne Fyhrie Parrott | 0 commentsSep
25
Author Central: An Effective Marketing Tool for Authors
Many authors don’t take advantage of or are not even aware that Amazon provides a free author page (Author Central), not just on their .com site, but on their International sites as well.
Read More» Posted by Suzanne Fyhrie Parrott | 0 commentsSep
24
10 Tips for Publishing Success from Marketing Expert Penny Sanseveri
The difference between a successful published author and someone who just dawdles on the fringes of success lies in these tips from Marketing Expert, Penny Sanseveri
Read More» Posted by Suzanne Fyhrie Parrott | 0 commentsJul
16
Is 99 Cent ebook Pricing a Wise Idea?
With the release of Amazon’s KDP Select program is selling your book for 99 cents a good marketing strategy? Although giving your book away for free sounds counter intuitive to making more sales, it is a fact that sales for a given ebook is directly connected to the level of visibility in Amazon’s Kindle store.
Read More» Posted by Roxanne McHenry | 2 commentsJun
18
When is the Best Time to Start Charging More (or Less) For Your eBooks?
Deciding what price to set for your e-book is a critical point to your overall ebook sales and essential to your marketing strategy. The digital medium offers the flexibility of immediate price changes — a distinct advantage self-publishers should not ignore.
Read More» Posted by Roxanne McHenry | 4 commentsMay
22
Amazon KDP Select – good or bad
Amazon KDP Select program: My initial results (and opinion) from a 3 day freebie campaign with KDP Select. Is it good or bad? For me, the jury is still out.
Read More» Posted by Suzanne Fyhrie Parrott | 0 commentsApr
30
10 Ways to Optimize Your Use of Twitter
It’s easy and free to create a Twitter Account, but how to take advantage of this amazing tool still eludes many. Here are 10 tips on getting started with Twitter.
Read More» Posted by Suzanne Fyhrie Parrott | 0 commentsFeb
24
The Author’s Image
Yes, I mentioned this last time … The Author’s Image … it’s one of my pet peeves! It could be because I’m a baby boomer, it could be because I’ve spent so much of my career helping to repair clients image after a faux pas. Sometimes a little oopsie is enough to cause your prospective [...]
Read More» Posted by Deborah Riley-Magnus | 0 commentsJan
21
Time Management Tips for the Marketing Author
Author marketing requires good Time Management skills. A few tips to help an author budget your time for author marketing success.
Read More» Posted by Deborah Riley-Magnus | 0 comments
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