“John, I know you were a Marine, therefore you love rules. The rule you need to remember here is that there are no rules.” My husband is a psychologist and told me about this simple piece of advice from the head nurse of an inpatient psychiatric unit where he was working as an intern. That […]
As an Author Success Coach, I work with and daily chat online with hundreds of authors. Bar none, the most volatile topic is author marketing. We all have to do it no matter how we’re published. The problem isn’t marketing. It isn’t buyer hostility. It isn’t an inability to understand the techniques. The problem is […]
Yes, I mentioned this last time … The Author’s Image … it’s one of my pet peeves! It could be because I’m a baby boomer, it could be because I’ve spent so much of my career helping to repair clients image after a faux pas. Sometimes a little oopsie is enough to cause your prospective […]
Author marketing requires good Time Management skills. A few tips to help an author budget your time for author marketing success.
Marketing is not advertising or publicity. Marketing is simply creating awareness about you and your book – and it should start the day you start writing your book.
Author publicity is reaching out beyond the “Buy my Book” level. Master these 7 levels of connection and you’ll reach a far wider audience.
You are in business as an author, and it is crucial you market both your business and products. In this post, we discuss your Book Platform or product and its relation to your business — the Author Platform.