What is your Mid-Year Marketing Health Measurement? Marketing Health: When a helicopter is at rest, the dials on its dashboard are all askew with arrows pointing in different directions. However, when that helicopter is flying straight and level, with no problems, all the arrows are pointing straight up. The pilot can glance at the instrument […]
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The Author Marketing Plan: GOALS : 52 Weeks to Publishing
CREATING YOUR AUTHOR MARKETING PLAN: Setting Goals If you are truly serious about your writing career, then you need to look at it as a business. The marketing plan is your “plan of action” about what you are selling, who will want to buy it and the measures you’ll take to generate your brand and achieve a sale. Believe […]
The Author Marketing Plan Guide: 52 Weeks to Publishing
STRUCTURING THE AUTHOR MARKETING PLAN When you sit down to write, you come prepared with all the right tools, right? An outline, a computer, coffee and so on. Sure, there are times when you just wing it, but for the most part, you have an “idea” of where you are and where you are going in […]
Marketing – Wise Investment or Money Pit?
My husband loves to watch a TV reality show called The Curse of Oak Island. Apparently people have been searching the tiny island in Nova Scotia for centuries in hopes of unearthing either buried treasure or the ark of the covenant. Rick and Marty Lagina are twenty-first-century explorers and hosts who frequently refer to their […]
Twitter Cards: Twitter Marketing
Last year, Twitter introduced a “powerful creative ad unit called the Twitter Card — a new way for advertisers to easily surface website content within a Tweet and drive relevant traffic to any page of their site, such as their home page, product page, or an important blog post.” Early testing in April 2014 showed […]
Author Fear VS Author Marketing – The Battle for Book Sales
As an Author Success Coach, I work with and daily chat online with hundreds of authors. Bar none, the most volatile topic is author marketing. We all have to do it no matter how we’re published. The problem isn’t marketing. It isn’t buyer hostility. It isn’t an inability to understand the techniques. The problem is […]
The Future of Marketing: 3D printing, Pay with Tweet and more
Living in the age of technology is an exciting adventure. Just watching the progress of computers alone is amazing. To think how far we’ve come in such a short amount of time, vastly increasing technological capabilities while at the same time making devices smaller and more portable. This has made it possible for thrilling breakthroughs […]