You’ve seen the enticements on TV when a slew of new movies are soon to be released. The ominous TV voice, spewing forth enticements for you to venture out and watch the next blockbuster film– beckoning you like a siren’s song –triggering the overwhelming desire to relinquish hard earned cash for 2 hours of visual […]
A book trailer is an interesting concept. It may seem strange to use a visual marketing method to advertise a product that relies heavily on imagination and creativity. Authors may ask “Does it corrupt the novel if I introduce images of the characters and settings in book trailers before my readers even get a chance […]
An elusive and little understood feature. I could find no answers on how to implement Kindle XRAY from an Authors perspective. And this is probably why…
An out-of-the-box ebook marketing idea: Did you know that Amazon’s Kindle X-ray Feature allows the ebook reader to easily find content, chapters and locations mentioning concepts, places or ideas, as well as characters and places in your ebook. It even allows readers to explore author biographies and obtain additional background information as well as provide related content from Shelfari, Wikipedia and Youtube?
Youtube is one of the hottest venues on the Internet. In fact, 72 hours of video is uploaded every minute. It would take several lifetimes to view every video. So how do you get YOURS in front of your target audience? To do this you need to Optimize.