“There’s a very simple rule: 90% of your content should not be about yourself or your book. You should be sharing other people’s posts, researching and finding useful information online, helping out people solve problems, and making positive relationships by providing value.” — Derek Murphy, Creative Indie The problem that most authors have is “soap-boxing” their […]
People in their fifties and older are looking for literature with protagonist that they can relate to. They are looking to move on from books with young protagonists and instead are in search of a story that reflects their current emotional journey. This has sparked a new category of literature called ‘Boomer Literature’. Although Boomer […]
Age related categories are not an uncommon site in our libraries and bookstores. Every age group experiences different generational transitions and turmoil. Readers are looking for stories and characters that they can empathize with and authors are more than happy to fill that need. In fact Young Adult Literature is one of the highest selling […]
It is said it takes 7 to 10 exposures to your product before a customer purchases. For an author, reviews help with the decision making process but being exposed to you or your book starts to develop a recognition and, potentially, a brand making an opt-in newsletter an effective marketing tool.
The failure of many authors is not recognizing that their writing is a business. And the best way to establish your business is to build your personal brand by driving traffic to your online site through original content.
How can an author compete with the hundreds of thousands of other books on the market? SEO or search engine optimization. Keywords, tags and more…