My husband loves to watch a TV reality show called The Curse of Oak Island. Apparently people have been searching the tiny island in Nova Scotia for centuries in hopes of unearthing either buried treasure or the ark of the covenant. Rick and Marty Lagina are twenty-first-century explorers and hosts who frequently refer to their […]
No matter the enticement, don’t spam email lists for personal gain. It discredits you as an author as well as a person. There are plenty of legal and affordable marketing and promotional techniques for authors.
Every author should learn the ground rules of forum promotion, or risk cutting their proverbial throat. Melinda Clayton offers the Six Nevers of Promoting on Forums.
1. Build a marketing platform well before your manuscript is finished. The key is to get your name out there AND have something on a personal website or blog. Cost $0, except a lot of hard work. 2. Enter contests so you have something to put in your Awards section of your site. Cost is […]
You finished your First Draft. Time to celebrate – seriously. You need to give yourself time to recoup, because now, the hard part begins. Promotion, Publication and Marketing, oh my!
Every business has room for improvement, whether it is better customer service or an easy to navigation website. The point of researching the competition is to find out what others are doing and do it better – or in the case of a writer/author, emulate it (but don’t copy or plagiarize).
Publishers are starting to require the existence of a blog before taking on any new authors. Sound harsh? In 2011, having a blog has moved from important to a mandatory requirement.