What is your Mid-Year Marketing Health Measurement? Marketing Health: When a helicopter is at rest, the dials on its dashboard are all askew with arrows pointing in different directions. However, when that helicopter is flying straight and level, with no problems, all the arrows are pointing straight up. The pilot can glance at the instrument […]
One of the biggest issues that comes with being an author is marketing. It is an activity creative people seem to dislike as much as monkey brains and cold cooked spinach. Yet, marketing is everything you already know… as you will find out “Everything you need to market your book well is already written in […]
Why should authors use social media? If you’re self-marketing, social media is a free way that you can advertise yourself and your books. There is also the potential to reach a large number of people, as there are more than one billion Facebook users and almost just as many Twitter users. However, what social media […]
Writing for the Children’s Book Market Many online retailers offer attributes that narrow the age / grade range of your target audience and increase your books’ discoverability. Like movie ratings, this feature enables the publisher to to choose the appropriate age and grade target for their book. In turn the retailers include your book into […]
The difference between a successful published author and someone who just dawdles on the fringes of success #pubtips
Visitors return to sites for two reasons only: the PRODUCTS are what they want to buy or the CONTENT is of value to them. Building your Author Platform
Time is precious for self-publishing authors and the thought of marketing can quickly become overwhelming. Here’s 13 daily marketing tips.