Authors continually fail to understand what drives the consumer to purchase—a concept that is fundamental to building a successful author brand. Authors also fail to treat their writing as a business. They write a ‘book’, put it on Amazon and then hope beyond hope they will make the next bestseller list. They then do a […]
The failure of many authors is not recognizing that their writing is a business. And the best way to establish your business is to build your personal brand by driving traffic to your online site through original content.
Conversation with Dan L. Hays on Marketing, Promotion and Publicity, Part 2… In an interview with published author Dan Hays in November 2010, we discussed the three hats of today’s author: Writer, Publisher and Publicist. In this segment we touch on building brand awareness of a writer and his work. This includes branding, developing a […]
Most look at a blog or website as a way to promote themselves. Others view it a platform to sell books. And still there are those who see it as a way to attract readers. All three points are correct. But what does an editor look for?
Suzanne Fyhrie Parrott Co-founder and author of Unruly Guides Owner OneWay Advertising and Design Area of Expertise: Graphic Design, Web Design, Internet Marketing and Promotion. Education: B.A. 1981, University of Washington, Seattle: Graphic Design Experience OneWay Advertising and Design, est. 1988 Graphic Design is the creative process of developing an image that will put you […]
Gravatars are more then little virtual images. Successful use of the gravatar can greatly improve your public exposure and develop your name as a mini-brand.