Authors can generate generate interest and traffic to their site with a contest. The offer should fill a need or desire of the target audience. However, the key is to prepare and automate.
Twitter is a fabulous marketing resource for authors: Though Cherie Burbach provides ideas for book promotion in her book “21 Ways to Promote your Book on Twitter” she has also written and successfully promoted a number of self-help books on dating.
Taking advantage of the free author page for improved search engine rankings. Every author wants more readers and more sales and improving your search engine exposure is one way to achive your goals. Author Pages are offered by online retails stores such as Amazon, Goodreads and Barnes & Noble. They are easy to setup, offer a link from a popular and well-ranked site to your blog, and they are fre*e. Author Pages are a tool every writer should take advantage of.