Why should authors use social media? If you’re self-marketing, social media is a free way that you can advertise yourself and your books. There is also the potential to reach a large number of people, as there are more than one billion Facebook users and almost just as many Twitter users. However, what social media […]
Last year, Twitter introduced a “powerful creative ad unit called the Twitter Card — a new way for advertisers to easily surface website content within a Tweet and drive relevant traffic to any page of their site, such as their home page, product page, or an important blog post.” Early testing in April 2014 showed […]
Social Media will help brand your image: the problem for many is the lack of knowing what Social Media really is compared to what they think it is.
As of January 2013, Google+ has grown to the second largest social network. A late comer to the Social Media Network arena (Facebook 9 years; Twitter 7 years), Google Plus has transformed into a major social network. Building your Author Brand with Google Serious about your writing career? Then Google plays an important part in […]
If you thought the hashtag (#) was just for Twitter, think again. Facebook is rolling out clickable search to make it easier for users to find information.
This is the first part of a series to focus on the strategy and concepts of using Social Media.
The failure of many authors is not recognizing that their writing is a business. And the best way to establish your business is to build your personal brand by driving traffic to your online site through original content.