Visitors return to sites for two reasons only: the PRODUCTS are what they want to buy or the CONTENT is of value to them. Building your Author Platform
The 21st century writer has a lot more publishing responsibility, including building platforms and learning how to connect with audiences. These are a must if they want to improve their chances of publication and over-all success.
Blogger is just one of many free blogging services available to an author. The following is a review of Bloggers’ Design tools, ease of use, tracking tools technical support and custom domain capabilities.
The key to effective SEO is to include enough indicators without being spammy. Don’t stuff keywords on page that don’t belong there. As a writer, you need to maintain a standard in your writing; your goal is to find that balance between quality and SEO.
Most look at a blog or website as a way to promote themselves. Others view it a platform to sell books. And still there are those who see it as a way to attract readers. All three points are correct. But what does an editor look for?
For Wordpress.com users, a straightforward way to publish audio files as a podcast, and put them out on iTunes, is by using Podbean — a very well laid out and handy tool. It even makes audio available on Facebook, something I hadn’t even envisioned when I started!
Publishers are starting to require the existence of a blog before taking on any new authors. Sound harsh? In 2011, having a blog has moved from important to a mandatory requirement.