PRE-PLAN, PRE-BUILD It is so easy to interact with the world with just a click: Facebook, Twitter, Pinterest, blogs—just to name a few. And it’s (relatively) free. New authors/writers need this exposure, but not necessarily to sell books, but something far more important: AUTHOR BRANDING. Even before your book is completed, you should have an author presence on […]
As of January 2013, Google+ has grown to the second largest social network. A late comer to the Social Media Network arena (Facebook 9 years; Twitter 7 years), Google Plus has transformed into a major social network. Building your Author Brand with Google Serious about your writing career? Then Google plays an important part in […]
As a writer, time is precious and the thought of marketing sends chills down our spine. We are all busy: life has a way of sucking away time away until there is little left. Many authors try to do as much marketing at one time as possible. This only creates frustration and near – exhaustion. […]
Visitors return to sites for two reasons only: the PRODUCTS are what they want to buy or the CONTENT is of value to them. Building your Author Platform
Author Central Marketing: There are many titles published in both Kindle and POD, but several do not show this critical detail on the Product Page. Because of this, you could be losing potential customers and sales.
When making comments on blogs, videos, or the like — be very careful what you say. You may be throwing away golden opportunities.
The failure of many authors is not recognizing that their writing is a business. And the best way to establish your business is to build your personal brand by driving traffic to your online site through original content.