10 Tips to Starting A Marketing Plan

You’ve just finished writing your novel. You sigh proudly—I’m done. You may feel like a bear, blinking in the sunlight, as you emerge from the cave. Then you heard words like ‘advertising’ and ‘marketing plan’, and dread set in. What does that really mean and how do you get started? What is a marketing plan? […]

eBook Formatting Tip: Changing the Font Size (CSS)

When formatting an ebook varying font-sizes are necessary (chapter headings, subheads, etc). While the sizes are built-in for headings and paragraphs, you can fine tune your ‘font-size’ in the CSS. Depending on your preferences, modify font sizes using pixels, percentage, point size, em value and keywords. (with percentages and points the easiest for non-designers to […]

The Pro’s and Con’s of Kindle Unlimited

Although it’s easy to see that the customer is Amazon’s number one priority that doesn’t mean that they don’t recognize the need to provide at least some benefits for the authors who supply the ebooks, even if grudgingly. Rarely is an issue black and white, so I’ve laid out a list of pros and cons […]

Baby Boomer Literature – An Overlooked Audience

Authors should note: Baby Boomers like both digital and print books.

Age related categories are not an uncommon site in our libraries and bookstores. Every age group experiences different generational transitions and turmoil. Readers are looking for stories and characters that they can empathize with and authors are more than happy to fill that need. In fact Young Adult Literature is one of the highest selling […]

Death of the Open-Door Policy for Authors?

FREEisFREE

Just recently, BookBaby changed their ebook conversion and ebook distribution policy. Since it began in 2011, BookBaby has offered numerous plans for authors, which included no charge for distribution. Like most distribution companies, BookBaby received it’s commission on sales made. Well, these free-distribution plans are gone and authors now pay a flat fee ($299) for […]

Is Kindle Unlimited Good for Authors?

I’ll be honest, it has been with trepidation that I have watched the rise of the eBook. I have loved reading since I was a young child and there is nothing that fills me with more joy than the earthy, sweet smell of a new book and the feeling of printed paper pressed between my […]

Free Author Digital Footprint from Author Marketing Ideas

Source: PRWeb http://www.prweb.com/releases/2014/10/prweb12289335.htm Author Marketing Ideas is offering a “Free Digtial Footprint Evaluation” to self-publishing authors. This allows authors to “see their online marketing strengths and weaknesses”, giving them information needed to improve their book sales. Author Marketing is one of the areas most authors hate to venture — but it is one that is […]