Are you writing for fun or profit, is it a business or is it a hobby? Without evidence of published works and records of profits and losses, it is a hobby, so says the IRS. Why even ask the question? Why does it matter? All too often, in my experience anyway, we women deny the importance […]
My husband loves to watch a TV reality show called The Curse of Oak Island. Apparently people have been searching the tiny island in Nova Scotia for centuries in hopes of unearthing either buried treasure or the ark of the covenant. Rick and Marty Lagina are twenty-first-century explorers and hosts who frequently refer to their […]
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Testing your Email Marketing campaigns for higher click throughs.
Every writer and author needs to develop and implement a strategic marketing plan and this includes traffic testing: finding what works and what doesn’t.
It is said it takes 7 to 10 exposures to your product before a customer purchases. For an author, reviews help with the decision making process but being exposed to you or your book starts to develop a recognition and, potentially, a brand making an opt-in newsletter an effective marketing tool.