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Testing your Email Marketing campaigns for higher click throughs.
Every writer and author needs to develop and implement a strategic marketing plan and this includes traffic testing: finding what works and what doesn’t.
It is said it takes 7 to 10 exposures to your product before a customer purchases. For an author, reviews help with the decision making process but being exposed to you or your book starts to develop a recognition and, potentially, a brand making an opt-in newsletter an effective marketing tool.