Simple Traffic Testing Methods

Every writer and author needs to develop and implement a strategic marketing plan and this includes traffic testing: finding what works and what doesn’t.

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Website Marketing: Content for the Author Platform

Visitors return to sites for two reasons only: the PRODUCTS are what they want to buy or the CONTENT is of value to them. Building your Author Platform

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Is Social Media to Blame for Your Poor Book Sales?

Social Media will help brand your image: the problem for many is the lack of knowing what Social Media really is compared to what they think it is.

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1000+ Free Fonts for the non-designers Book Cover and eBook Arsenal

Thousands of free fonts makes choosing the right one difficult for the non-designer. More choices isn’t always better… be wise in your typeface choice. Take a cue from bestselling books for your next Book Cover project.

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4 Ways to Optimize Your Marketing Videos

Youtube is one of the hottest venues on the Internet. In fact, 72 hours of video is uploaded every minute. It would take several lifetimes to view every video. So how do you get YOURS in front of your target audience? To do this you need to Optimize.

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Ficticious Fiction Book Cover Exercise: Pro Football Murder Mystery

How to Create a Book Cover, Part 3 Our February Newsletter offered a quick book cover exercise to get your creative juices flowing. You were to create a fictional book cover around the following synopsis: ——- It is the Super Bowl of all Super Bowls and the Cinderella team, the Oregon Argonauts are scheduled to [...]

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Free eBook Formatting Guides: Style, Marketing and Software Programs

Short list of FREE ebook formatting marketing and style guides, as well as top ebook formatting tools to Create, Promote and Market your ebook.

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Book Covers Using Similar Stock Images: Confusing or Not?

Have you ever shopped for a book and run across unrelated book covers that appeared eerily similar? So similar they appeared to be part of a series? This issue is cropping up more and more in self-publishing and with alarming regularity. But does it really matter? Using images is not new when creating advertising. In [...]

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How to get Free, Quality Royalty Free Images

As a writer, at some point you will need a cover. As a designer, you need a lot of images for your work. There are many “free” sources for images. Unfortunately, many (not all) are at a lower quality required for a digital ebook or print book. No matter your image choice, remember you run [...]

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Amazon Break Through Novel Award Contest

Sixth annual Novel Award contest offers a $50,000 advance and publishing with Amazon Publishing. 5 categories, 5 finalists. Contest Closes January 27th.

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Smashwords Direct – Smashwords Accepts epub file uploads

After years of wanting this feature, Smashwords launched (Dec. 2012) a much needed improvement to their system – Smashwords Direct allows the support of ebooks that “contain richer, more sophisticated formatting”. “Smashwords Direct allows you to upload your own professionally designed .epub file to Smashwords. You can use Smashwords Direct to replace a Smashwords Meatgrinder-generated [...]

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Using Author Central: pulling print and digital together

Author Central Marketing: There are many titles published in both Kindle and POD, but several do not show this critical detail on the Product Page. Because of this, you could be losing potential customers and sales.

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Roz Morris, Literary Consultant, Manuscript Critic and Ghostwriter

Roz Morris is a published ghostwriter with several bestsellers under her belt. She now writes under her own name and also critiques and consults on the work of other writers–both fiction and non-fiction in a variety of genres.

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How NOT to comment on videos

When making comments on blogs, videos, or the like — be very careful what you say. You may be throwing away golden opportunities.

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Tips About Printing and Binding

Printing can be very confusing to a self-publishing author. In most cases authors only require a digital e-book and print-on-demand book. But in special circumstances, such as a seminar, or training workshop, another binding option may be a better choice.

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