The Strength of the Bookstore – Surviving in an offline world

I love it when my IBPA magazine arrives. I know that it will have at least one thing that will help my business grow stronger. The January 2015 magazine was no exception. When I read “Assessing the Outlook for Bookstores” by Linda Carlson, it confirmed what I already knew. I wasn’t alone in my love […]

20-second Sales Window; building your author brand

Authors continually fail to understand what drives the consumer to purchase—a concept that is fundamental to building a successful author brand. Authors also fail to treat their writing as a business. They write a ‘book’, put it on Amazon and then hope beyond hope they will make the next bestseller list. They then do a […]

Death of the Open-Door Policy for Authors?

FREEisFREE

Just recently, BookBaby changed their ebook conversion and ebook distribution policy. Since it began in 2011, BookBaby has offered numerous plans for authors, which included no charge for distribution. Like most distribution companies, BookBaby received it’s commission on sales made. Well, these free-distribution plans are gone and authors now pay a flat fee ($299) for […]

Is Kindle Unlimited Good for Authors?

I’ll be honest, it has been with trepidation that I have watched the rise of the eBook. I have loved reading since I was a young child and there is nothing that fills me with more joy than the earthy, sweet smell of a new book and the feeling of printed paper pressed between my […]

Free Author Digital Footprint from Author Marketing Ideas

Source: PRWeb http://www.prweb.com/releases/2014/10/prweb12289335.htm Author Marketing Ideas is offering a “Free Digtial Footprint Evaluation” to self-publishing authors. This allows authors to “see their online marketing strengths and weaknesses”, giving them information needed to improve their book sales. Author Marketing is one of the areas most authors hate to venture — but it is one that is […]

Amazon’s crowdsourced publishing program, Kindle Scout

Amazon is taking a new approach to publishing — a 21st century approach. With Kindle Scout, readers nominate which books are allowed to progress. Kindle Scout is reader-powered publishing for new, never-before-published books. It’s a place where readers help decide if a book gets published. Selected books will be published by Kindle Press and receive […]

5 Ways Email Marketing fits the Holidays

According to Streamsend, “consumers who shop in November spend 14% more than the average shopper in December.” Also, 40% of these shoppers “begin their holiday shopping before Halloween.” So the time is NOW to implement your Marketing Campaign! The holiday season isn’t the time to start thinking about your Holiday Marketing Plan. This should be […]

Amazon Kindle now has Pre-Orders for all publishers

Received this exciting news: Hello, We’re excited to announce that you can now make your new books available for pre-order in Kindle Stores worldwide. With a few quick and easy steps you can create a pre-order page up to 90 days in advance of your book’s release date–your pre-order product page will be created within […]