Why should authors use social media? If you’re self-marketing, social media is a free way that you can advertise yourself and your books. There is also the potential to reach a large number of people, as there are more than one billion Facebook users and almost just as many Twitter users. However, what social media […]
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Social Media will help brand your image: the problem for many is the lack of knowing what Social Media really is compared to what they think it is.
This is the first part of a series to focus on the strategy and concepts of using Social Media.
Facebook and Twitter are household names synonymous with social networking and yet many writers continue to resist. Perhaps it is due to time constraints. No matter the reason, writers must embrace the social medias. They offer free resources and have proven to increase visibility and exposure – something every writer needs to achieve.
For many, interfacing on twitter and facebook may be deemed a horrendous waste of time. Trust me – I was one of the naysayers. If you know how to use them, the social medias command a tremendous amount of marketing power.
PRE-PLAN, PRE-BUILD It is so easy to interact with the world with just a click: Facebook, Twitter, Pinterest, blogs—just to name a few. And it’s (relatively) free. New authors/writers need this exposure, but not necessarily to sell books, but something far more important: AUTHOR BRANDING. Even before your book is completed, you should have an author presence on […]
STRUCTURING THE AUTHOR MARKETING PLAN When you sit down to write, you come prepared with all the right tools, right? An outline, a computer, coffee and so on. Sure, there are times when you just wing it, but for the most part, you have an “idea” of where you are and where you are going in […]