According to Streamsend, “consumers who shop in November spend 14% more than the average shopper in December.” Also, 40% of these shoppers “begin their holiday shopping before Halloween.” So the time is NOW to implement your Marketing Campaign! The holiday season isn’t the time to start thinking about your Holiday Marketing Plan. This should be […]
Search Results for: email marketing
How to Improve Email Marketing Click Through Rates
Testing your Email Marketing campaigns for higher click throughs.
Why Email Newsletters are Still a Viable Marketing Tool for Authors
It is said it takes 7 to 10 exposures to your product before a customer purchases. For an author, reviews help with the decision making process but being exposed to you or your book starts to develop a recognition and, potentially, a brand making an opt-in newsletter an effective marketing tool.
Marketing – Wise Investment or Money Pit?
My husband loves to watch a TV reality show called The Curse of Oak Island. Apparently people have been searching the tiny island in Nova Scotia for centuries in hopes of unearthing either buried treasure or the ark of the covenant. Rick and Marty Lagina are twenty-first-century explorers and hosts who frequently refer to their […]
Twitter Cards: Twitter Marketing
Last year, Twitter introduced a “powerful creative ad unit called the Twitter Card — a new way for advertisers to easily surface website content within a Tweet and drive relevant traffic to any page of their site, such as their home page, product page, or an important blog post.” Early testing in April 2014 showed […]
10 Tips to Starting A Marketing Plan
You’ve just finished writing your novel. You sigh proudly—I’m done. You may feel like a bear, blinking in the sunlight, as you emerge from the cave. Then you hear words like ‘advertising’ and ‘marketing plan’, and dread sets in. What does it mean and how do you get started? What is a marketing plan? A marketing […]
Author Marketing: Using Avatars to build connections – Gravatar.com
Easy to setup author marketing tool – image, bio and website URLs follow your every comment. Helps to build your author brand.