As of January 2013, Google+ has grown to the second largest social network. A late comer to the Social Media Network arena (Facebook 9 years; Twitter 7 years), Google Plus has transformed into a major social network.
Building your Author Brand with Google
Serious about your writing career? Then Google plays an important part in what you do and how you do it – from the Search Engine Optimization (SEO) to YouTube. It is undeniable how Google affects your online presence.
First, Google is the most important Search engine, garnering over 82% of search and controls your content ranking.
Google knows the importance of sharing. If a viewer searching for information finds information relevant and high quality, they are more likely to share it. Google has integrated this social sharing proof as part of how it scores websites and content – the more your content is shared, the more interesting and relevant your must be to your audience.
But this strategy goes beyond just SEO and search. Google recognizes by integrating social into its tools, it increases the power businesses have when using social networks.
The Google+ Benefit
Social Networks offer users rich and relevant content, and allows them to easily share and connect with similar people. It is a search engine that not only understands content, but also understand people and how their relationships.
So why do authors need to use Google Plus?
- Branding – it helps you build your identity / author brand across the Internet
- Improves Ranking – Google+ can actually improve your SEO performance
- Connects you with an online community related you and your target audience interests
Google Plus also allows you to
- Help connect team members on projects: hangouts
- Share your organized events
- Hold webinars
Because of the integration Google Plus it ties all Google services together (Google Search, Gmail, YouTube and other Google products) offering a consistent identity for the author.
In Part 2, we’ll detail why an author needs to learn and use this powerful marketing tool.